How To Create Helpful Content Post-HCU

Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins. Post Views: 85

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep…

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers. Post Views: 76

Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer….