How To Create Helpful Content Post-HCU

We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about the things…

Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatles vs. Stones, Chevy vs….

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It…

Freedom is something we desire. The freedom to choose, to speak up, to produce, to follow our passions and our dreams. And organizations in search of efficiency, shortcuts or profits often argue for freedom as well. The freedom to organize their production and to go to market without regulation or hassle. Our actions, though, have…