Sorting and choosing

One is far more important than the other. Sorting puts our options into two piles. One pile is the don’t-like, not-good-enough or wrong stack. These are the flavors we don’t enjoy, the paths that are dead ends and the people we simply don’t want to hang out with. The other pile meets spec. The other…

Seriously

One way to deal with a changing world and new problems is to take yourself very seriously, others not so much. The other way is to take the situation quite seriously, but perhaps not focus so much on taking ourselves seriously. As Ani DiFranco points out, rock musicians take themselves very seriously but don’t care…

Why your startup needs a content strategy (& how to build one that scales)

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three months writing what I thought were brilliant posts about industry trends. When I finally dug…

Content aggregators can help you get more eyes on your marketing collateral — here’s how

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re…

Every tactic…

Has a strategy behind it. Often unsaid, undiscussed and hidden. It’s easier to simply play with the tactic of the moment. Tell me what your tactic is trying to accomplish and I’ll be halfway to understanding what your strategy is. But it makes a lot more sense to announce your strategy first, and then invite…