How To Create Helpful Content Post-HCU

Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. If…

There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if everyone would…

90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it…

Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time due to my day to day work at Ahrefs. But… Read more › Post Views: 108

AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree? We all want to know, but there’s no simple “yes” or “no” answer….

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s…