Obvious vs perhaps

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search isn’t just limited to Google anymore. Rankings don’t guarantee clicks.… Read more › Post Views: 142

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re…

The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong. And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong. Art, on the other hand, is a bold assertion,…

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions. Traditional CRM systems often fall short because they lack the specialized features property managers need to thrive. Property management CRM software addresses…

You have great content. It’s published on the platforms where your audience is. But your content isn’t revving your company’s marketing engines. So, let’s get to troubleshooting and fixing. Post Views: 208

They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to…