13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…

It’s not easy to see time

Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to…

Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer…

The 9 Best Marketing Frameworks You Need to Know

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and…