Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than anything else, beating even… Read more ›

There’s a face on Mars. Ever since Viking took this photo fifty years ago, some people have been sure–certain–that it clearly shows a face on the planet’s surface. Of course, once we had a high resolution image from a later mission, all resemblance to a face went away. Human beings need a story, especially when…

The simple rule: Nine shortcuts take longer and are less productive than simply doing the work the right way the first time. When we look for one-quick-tip and the lazy hack, we’re wasting time we could have spent on the direct path instead. When a shortcut becomes the best way to do something, it ceases…

Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t… Read more ›

Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business…

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even…

As soon as we see that notice, the current model gets less good. It was fine yesterday, but simply being told that better is available seems to tarnish something that worked. Perhaps “compared to what” isn’t always the best question.

Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Pricing: ChatGPT Plus/Team plan ($20+/mo) The… Read more ›

The announcement of the planned Netflix acquisition of Warner Bros, one of the last remaining major studios, is shedding light on a key issue we often overlook when thinking about culture, creativity and creation. Carriage is the term for the method that books, movies, TV shows and other media get from the producers to the…

If you are struggling to get the word out, if customer traction is elusive, if you are always hustling for a little bit of attention, if it feels like you need to spend more money on promotion… It might be that you skipped the important part. Marketing isn’t hype. Marketing is making a product or…