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    Should you use AI logo generators for your business? Here’s my honest recommendation

    Bymarketing briefs August 18, 2025

    Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS users who gave it a…

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    An invitation to vibration

    Bymarketing briefs August 18, 2025

    Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement or a community that…

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    What sort of success?

    Bymarketing briefs August 17, 2025

    “Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks who find it easy to…

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    How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday

    Bymarketing briefs August 16, 2025

    Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the…

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    Disenchanted

    Bymarketing briefs August 16, 2025

    Where does hope come from? It’s probably hard-wired, the result of an evolutionary process. A creature with hope is less likely to give up and more likely to raise offspring, thus passing down an ability to find resilience in the face of change. Disenchanted has come to mean something different from its original usage. Today,…

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    The easy formula to calculate true CAC across all your marketing channels

    Bymarketing briefs August 15, 2025

    Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under…

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    The new Kickstarter is live

    Bymarketing briefs August 15, 2025

    More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered cards. For the last five months, I’ve been in full sprint mode, and this is what I’ve been building. See the Kickstarter We launched the Mentor Deck in beta two weeks ago, and I was…

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    The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

    Bymarketing briefs August 14, 2025

    Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly… Read more ›

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    How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%

    Bymarketing briefs August 14, 2025

    Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.

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    How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

    Bymarketing briefs August 14, 2025

    For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social…

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