The Top SERP Features in 2024 — Whiteboard Friday

An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store. While ecommerce journeys may be quicker than business-to-business buying cycles, that doesn’t mean they have fewer customer touch points. It’s crucial to understand your buyers’ stages and the touch points…

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 113

Hack The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just… Read more › Post Views: 82

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate…

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to…

Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard, and you’re pretty sure you’ll have an…