The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing. Post Views: 233
There are two ways to process this: The selection committee saw me, understood me, and then decided to reject me. or The selection committee didn’t get what I had to offer. I wasn’t rejected, my application was. It’s not that I didn’t get in, it’s that they didn’t engage with the story I told. We…
This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a… Read more › Post Views: 311
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are. Post Views: 253
The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong. And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong. Art, on the other hand, is a bold assertion,…
A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one…