Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
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Where are you?
When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to…
Authentic Leadership — How to Lead While Staying True to Yourself
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a…
The half-life of magic
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions…
Non-fatal errors
Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I’m sure it wasn’t the best part of the day (or the week) for whoever messed up, but I also know that it had little impact on anything that matters. Being careful is…
The run-on sentence
Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention. The most direct way to improve your writing is to make your sentences shorter. I was reading a magazine article yesterday and was rapidly losing interest. The topic appealed to me, but I couldn’t keep reading….