Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor. Images, text, and links need…
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…
When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the…
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year,…
For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity. But not everyone is completely elated with Slack. And if you’re concerned by some of…
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can…
As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor. Images, text, and links need…
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…
When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the…
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year,…
For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity. But not everyone is completely elated with Slack. And if you’re concerned by some of…
If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can…
As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor. Images, text, and links need…
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…