Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the…

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession. Post Views: 55

There are two easy ways to tell: First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion. Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare. People…

[Relevant aside: If you get this blog by email, apologies for the glitches of the last few days caused by my provider. If you ever see a broken link or something that doesn’t render, you can visit the blog. It always has the latest version, typos fixed. It’s much easier to fix the blog over…

If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment. Post Views: 45

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of…