Charged by the word

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results:…

Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are…

Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one. Post Views: 108

Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do when they actually buy something, while the recipients of the gift find themselves spending 61% more than the value…

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me… Read more › Post Views: 175