Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. Post Views: 153
When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one. Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive. Post Views: 90
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you…
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024. Post Views: 230
As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey results are great, there are many factors of customer behavior that are needed to create a well-rounded and detailed buyer persona. Combining different research methods…
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social…
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. Post Views: 153
When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one. Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive. Post Views: 90
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you…
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024. Post Views: 230
As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey results are great, there are many factors of customer behavior that are needed to create a well-rounded and detailed buyer persona. Combining different research methods…
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social…
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. Post Views: 153
When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one. Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive. Post Views: 90