Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the…

Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Post Views: 181

When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize…

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them. Post Views: 310

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any…

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened…