Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or…
Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself. And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing….
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is…
Last in the series… Most of us were indoctrinated to believe that completing chores is the appropriate measure of productivity. “I did all my homework.” Doing all your homework is a measure for industrial bosses. But what, precisely, did your homework ever do for you? The actual measures of productivity that might be useful range…
You might be both. In big organizations, project management is a distinct skill. It involves timekeeping, record keeping and organization. The project manager knows the budget and the deadline, and ensures that constituents stay in sync. This is the construction coordinator and the movie producer. The product manager, on the other hand, makes decisions about…
It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can…