What Belongs on Your Local Business’ About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
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The best possible use
I walked by a psychic’s storefront studio. The window said that this person had been reading palms and predicting the future since 1989. It was a large space on a vibrant New York City corner. The rent must be astronomical. Or else the purveyor owns the building. Given that this retail space is quite coveted…