What Belongs on Your Local Business’ About Page?

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. Whether you’re a UX…

In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak. Post Views: 94

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to…

ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to…

Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. According to HubSpot Blog research, YouTube was the most successful social media platform in 2023, growing by 79% year-over-year. Of the marketers surveyed, 95% said…