What Belongs on Your Local Business’ About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, we explore this topic and offer tips for enhancing your communications with executive leadership. Here are five actionable insights that CMOs and marketing…
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Employers in today’s global…
Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always mattered, the stakes are now higher than ever as content must be not only informative and unique, but also easily digestible by Google’s AI. This shift leaves a big question: What happens to…
When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They… Read more › Post Views: 144
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag….