Owned Media Demands This New Content Role for Long-Term Success
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? After weeks of digging into the…
Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change everything for the worse. It’s…
That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website…
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies. Post Views: 161
Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form. During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret…
How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time? Post Views: 184