What Belongs on Your Local Business’ About Page?

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use. Post Views: 55

Contrary to popular belief, companies don’t sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding…

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027,…

Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types…

Discover the power of employee-generated content and how to harness it to boost your brand visibility. Post Views: 108

Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time. Post Views: 67