UTM Tagging for Google Business Profile — Whiteboard Friday

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make…

They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us…

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content. Post Views: 60

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. When used right, AI saves me time on routine tasks and sparks my…

Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Post Views: 233

A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their…