Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
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Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep…
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Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay tablets, household traditions and local governments persist…
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
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The unimaginable and the unspeakable
It’s not just for horror, terror and doom. These are worth preventing. It turns out that the hard work of innovation or the creation of revolution involves imagining what others consider unimaginable and speaking up with the unspeakable. Sometimes we work to avoid the things that scare us. We can’t imagine something better if we’re…