3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your…

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…

In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the high bidder pays to get the prize. The last bid is the amount paid, and no one else is charged anything. This is an interesting ‘game’ in which all participants…

Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further? Post Views: 16

“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is that the loser is also…

Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Post Views: 106