Top 10 Takeaways From Whiteboard Fridays in 2023

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how….

A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities. AI-generated design as well as online design platforms like Canva are impacting graphic design hiring, making your portfolio more important than ever before. So whether you‘re a full-time…

Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The answer may lie in your personality type. And as someone who has always been introspective, I’ve found personality tests to be powerful tools for boosting self-awareness, self-discovery,…

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article,… Read more › Post Views: 104

Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template. Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video….

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess. My Zoom background has become as essential as my outfit, setting the tone and vibe for every call. Just like dressing to match…