The hierarchy of insight
It looks like this:
data
information
knowledge
understanding
wisdom
Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
It looks like this:
data
information
knowledge
understanding
wisdom
Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
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Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback….