The hierarchy of insight

We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event… Read more › Post Views: 189

There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you…

Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that’s one reason why the insights are so profound. Marketing isn’t hype or hustle or scamming. It’s not spam or manipulation either. We already…

Robert Caro never learned to type. He pecks out his books two fingers at a time on an electric typewriter. There are two reasons to avoid learning a proven new technology: You know what it can do and how it will change your life and you don’t want it. You don’t know what it can…

To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop… Read more › Post Views: 41

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks… Read more › Post Views: 166