Optimizing for AI Overviews — Whiteboard Friday

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content. Post Views: 207

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace. Between AI Overviews, Google’s rolling update… Read more › Post Views: 245

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so its crucial to take advantage of the best AI copywriting tools available to streamline your process and boost…

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s John Mueller, they’re not: Yet, according to my poll, the… Read more › Post Views: 301

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny. Sometimes, organic…

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering…