The friendly professional

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal,…

Most cultures are built around the idea of private property. Grain is harvested once a year and stored for months. If someone steals the grain (which is difficult to securely lock up), it threatens the livelihood of the farmer and the stability of the community. By the time Hammurabi codified Babylonian law around 1750 BCE,…

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The…

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to…

It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge that it happened. It’s not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a…

I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing…