The friendly professional
Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles.
Friendly is how it feels, not what it does.
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There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth…
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But what’s it really for?
An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. What we’re really doing is…
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So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision…
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How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads. Post Views: 96
Assume goodwill
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