The friendly professional

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade… Read more › Post Views: 176

Explore the journey of a small travel blog’s rise to topical authority in this case study. Post Views: 187

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person…

When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward. Or, it’s possible you simply need someone to tell you, “you’ll figure it out.” Post Views: 35

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions). Post Views: 140