I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative

If three people are coming over for dinner, does that stress you out? What if it’s 17? If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54? How many more people are required before it flips to stressful? Because the last person is…

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…

Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and…

Since the days of Atari and Apple, the culture of Silicon Valley has been based on the idea of programmers and early employees owning equity in the startups they took a chance on. The media is always happy to write about folks who took a shot on stock options and did very well indeed. Too…

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that…

There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed. Post Views: 83