Learn the ABCs of DXPs [Sponsored]
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
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10 SEO Conferences to Attend in 2024
Location: Sydney, AustraliaPrice: From AUD405.75Date: Mar. 1Website: Sydney SEO ConferenceSpeakers: Nik Ranger (Dejan Marketing), Greg Gifford (SearchLab), Jes Scholz (JesScholz.com) This single-track SEO conference is one of Sydney’s largest, and sees 400 marketers of all experience levels congregating for talks… Read more › Post Views: 213
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of…
8 Brands Give Meaningful Responses to L.A. Wildfires and Other Natural Disasters
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How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led…
What Is llms.txt, and Should You Care About It?
But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a… Read more › Post Views: 51