Common Analytics Assumptions — Whiteboard Friday

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to…

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation….

Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get…

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to…

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation….