4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales… Read more › Post Views: 135
Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, what sort? Post…
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, I’ll review key Google search statistics that will help you understand how search works, search trends, and how Google search…
Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging. We’re facing a blank page, trying to find our “voice” and it…
In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the high bidder pays to get the prize. The last bid is the amount paid, and no one else is charged anything. This is an interesting ‘game’ in which all participants…
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market yourself in your email signature. Many people treat their email signatures like an afterthought, which is a big missed opportunity. It’s a chance for you to tell others who you…