How To Use AI To Scale Content Marketing With a Lean Team

Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want that thing anymore, you have…

Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success. Post Views: 65

This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means that someone else cares more than…

As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM. Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the…

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak…

Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential. Post Views: 137