3 Questions About AI in Content: What? So What? Now What?
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
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At sea level, water boils at 100 degrees C. It doesn’t matter how much more heat you use, steam is what you get. It turns out that water this hot makes lousy coffee. Tea too. And an amp turned up to 11 doesn’t sound that good. Just because we can send more emails, hustle a…
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Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from…
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The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of…
The problem with ‘very’
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How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates. Post Views: 64