How to Generate Top-Shelf Content with Budget Constraints

In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content’s converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if people arrive at your content. And as much as…

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just… Read more › Post Views: 41

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That’s the power of building an… Read more › Post Views: 65

Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions. Post Views: 91

If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment. Post Views: 68

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how…