How to Generate Top-Shelf Content with Budget Constraints

In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment ago, the bon mot or the clever riposte. It only comes to us as we’re walking away. But this sort of quick comment is good for the movies, not so…

Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both.  Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy,…

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary….

Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show. Post Views: 61

Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…