That’s a Wrap: The MozCon 2024 Day Two Recap

Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast…

My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be. By the time I got…

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics: The Content gap report shows… Read more › Post Views: 98

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right…

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. But I’ve had my fair share of experiences writing them for HubSpot, like How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. So, it came…