HARO Has Been Dead for a While

There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus…

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that…

I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a topic of their choice. The topics are typically light-hearted and fun. For example, mine was “my friends as obscure animals.” You would be surprised how…

Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing. Post Views: 111

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more…

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with…