HARO Has Been Dead for a While

The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. Post Views: 121

If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams…

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough…

SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found. Post Views: 56

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with…

I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin. Since then, I’ve written several case studies for different companies, and I’ve noticed that each one demanded a unique approach —…