Harnessing Generative AI for SEO and Content Success – Whiteboard Friday

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed….

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement;…

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier. Post Views: 297

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Employers in today’s global…

Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out to do. And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, perhaps, but for you….

If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage…