Harnessing Generative AI for SEO and Content Success – Whiteboard Friday

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from…

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore. Post Views: 308

For many of us in the industrialized world, happiness is directly related to how big the container is. Overflowing vs. skimpy. Adequate vs. generous. Overloaded vs. slack to spare. We know that making the plate smaller helps us appreciate what we’re served. Get the bucket size right and your life changes. This is probably the…

If you’re in need of a gathering place, a dry, functional, centrally located facility for your folks to meet, a cathedral is probably way more than you need. It’s far more expensive to build and maintain and not optimal in delivering what’s required. But what if this building needs to fill other functions as well?…

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while. I used HARO way… Read more › Post Views: 300

Sooner or later, we are all superheroes. Superman wears a costume. As we all do. He isn’t great at time management, always focused on the urgency at hand instead of investing in long-term planning. He rarely works to change the foundational system he’s part of. Supervillians exist in opposition to him and his work. Without…