Harnessing Generative AI for SEO and Content Success – Whiteboard Friday

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know…

Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way. Post Views: 64

We can agree that Isaac Newton didn’t invent gravity. It was here all along, but he gets some credit for naming it and describing it. And Columbus definitely didn’t discover North America. There had been people living here for tens of thousands of years before he arrived. After Niels Bohr began describing quantum mechanics, the…

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers…

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content. Post Views: 78

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. Over the years of working as an email copywriter, I have had the…