Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too. However, the…
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch…
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An…
When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those… Read more ›
For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:… Read more ›
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by…
Workers have rarely gotten the long end of the stick. The seduction of “do what you’re told and you’ll win valuable prizes” often doesn’t hold up to scrutiny, and so it’s not surprising that many people are skeptical about delivering something extra–work is called work for a reason. At the same time, one of the…
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years…
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team…