Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both.  Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…

What Most Brands Miss With User Testing (That Costs Them Conversions)

I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to…

Noodling for professionals

When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading…

Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]

Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. I’ve…