Lunging

A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it pays to skip the lunge and simply begin again, on better terms.

The Great Decoupling of Clicks and Impressions — Whiteboard Friday

Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s…

5 best investment management CRMs in 2025

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration. To stay competitive, modern firms need investment management CRMs that support fundraising, investor communications, and regulatory workflows and can grow with them. Whether…

5 best CRMs for gym businesses in 2025

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym SoCal achieved its best six months of sales in history after implementing HubSpot’s unified CRM…

5 best CRMs for construction businesses in 2025

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline. That’s where…

Rare Beauty’s “anonymous insider” spills the tea on their new Substack

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.” That’s not…