Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the…
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and tossed it out to my audience. Within a few hours, I had a few hundred new subscribers on my email…
Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there. This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and done. AI isn’t like…
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. I compared… Read more ›
However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored for SEO. Here’s your brand SEO… Read more ›
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the…
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and…
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub…
The outcome of our work can be easy or difficult to predict. It’s not hard to determine if a bridge is going to fall down or if code is going to compile. The scientific method and statistics do a great job of helping us foresee some dynamic events. On the other hand, it’s almost impossible…