The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door for you to…
Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and survive long before we get to school. And at school, the industrial imperative prizes rigor over just about everything else. Obedience, detail orientation and system compliance are the unstated goals. Curiosity is supposed to fend for itself, apparently….
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on and what they can do next. If you’d like to… Read more ›
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with search, where they retrieve documents first and they’re less likely… Read more ›
Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed.
If our day (and our work) would get better if we had more: Division Shortcuts Momentary viral jolts Breaking news and doom …we know where to get it. If not, then why are we spending our magical attention there?
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? AI use for content marketing is extremely prevalent: 87% of… Read more ›
I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. Here’s what… Read more ›
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t…
Status shows up whenever humans do, and it is the invisible underpinning of our culture. The front lawn was only invented around the time of Columbus. The idea was to demonstrate that you had time and money to waste. You could take useful land and make it non-productive. You could take labor and put it…