brightonSEO Live Blog

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While…

An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. What we’re really doing is…

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value…

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social…

No one buys a hat without looking at themselves in a mirror first. Ever. There were hats before there were mirrors, so I’m not sure how it used to be, but that’s how it is now. Even though we may imagine we’re wearing a hat to protect ourselves from the sun, the mirror reminds us…

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And…