A Little More Love for Local Business FAQs

Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is much better. The world is…

When it slams into your house and destroys it, we’re likely to pursue one of two lines of thinking: –How did I cause this? What choices did I make, what mistakes did I permit, why did I deserve to have this damage, or who can I blame? –Well, that happened, now what should I do?…

Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatles vs. Stones, Chevy vs….

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes…

Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our…

While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey. Table of Contents What is the purpose of a landing page? What is a good landing page conversion rate? Great Examples…