brightonSEO Live Blog

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started. Post Views: 69

The issue will show in the Page Indexing report in Google Search Console. This is how it looks. When I check on one of our pages with this issue, I see that the content hasn’t been translated yet for either… Read more › Post Views: 25

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why. Post Views: 56

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off yesterday…

Am I right in assuming that a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business,…

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert. But, without a clear strategy in…