HARO Has Been Dead for a While

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission. Post Views: 41

If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams…

Learn how to transform your brand from a digital unknown into a recognized entity in Google’s Knowledge Graph. Jes Scholz’s Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google’s ecosystem. Post Views: 21

Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes…

Last in the series… Most of us were indoctrinated to believe that completing chores is the appropriate measure of productivity. “I did all my homework.” Doing all your homework is a measure for industrial bosses. But what, precisely, did your homework ever do for you? The actual measures of productivity that might be useful range…

Discover the power of employee-generated content and how to harness it to boost your brand visibility. Post Views: 105