3 Questions About AI in Content: What? So What? Now What?
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you…
If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of…
Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy. Here’s what this… Read more › Post Views: 179
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 167
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more. Post Views: 171
Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend. Whether you‘re launching a startup or scaling an enterprise, you’ll spot exactly where to cut costs and where to invest for growth. In my roles, I…
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you…
If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of…
Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy. Here’s what this… Read more › Post Views: 179
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 167
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more. Post Views: 171
Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend. Whether you‘re launching a startup or scaling an enterprise, you’ll spot exactly where to cut costs and where to invest for growth. In my roles, I…
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you…
If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of…