Is OpenAI’s Custom GPT the Next Frontier?

A manual I recently read listed the “cons” of having a meeting virtually: Limits options for engagement Engagement can be less meaningful At home distractions More difficult to read body language and ensure participants are engaged Technical difficulties can impact the quality of the training To be accurate, every one of these points should have…

Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?” Where did I go wrong? If…

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is no one-size-fits-all video format— not every computer, video platform, or website browser supports every video format. Fortunately,…

A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your…

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your…