The friendly professional
Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles.
Friendly is how it feels, not what it does.
Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles.
Friendly is how it feels, not what it does.
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains. Post Views: 136
We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave yourself room if it doesn’t…
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 209
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need to adapt. There’s no need to throw…
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had…
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An…
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains. Post Views: 136
We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave yourself room if it doesn’t…
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 209
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need to adapt. There’s no need to throw…
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had…
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An…
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains. Post Views: 136
We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave yourself room if it doesn’t…