In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches. A good affiliate niche has high-paying affiliates, high…
Creating business listings on directory websites is an easy way to improve your local SEO. All you have to do is list your business in online local directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. By building citations, you can…
As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey results are great, there are many factors of customer behavior that are needed to create a well-rounded and detailed buyer persona. Combining different research methods…
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line. Post Views: 12
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating…
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them… Read more › Post Views: 29
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how…