3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.
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Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence…
“Ready” vs. “Done”
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Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
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Tasks and projects
School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason educators are flummoxed by chatGPT–it upsets the calibrated balance of effort in the task of homework and essays. The essay was not the point, the…
Can music influence what we buy? To find out, I dove into the psychology of music
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