3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a… Read more › Post Views: 94

Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll pretend it’s not a problem. If the cultural cost of solving the problem is too high, we’ll pretend there’s no solution. People don’t spend a lot of time planning for death because there’s no solution to it and the social…

Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re almost always relative. How does this compare to what I was expecting? How does it compare to what others like me are experiencing? How does it compare to yesterday? When we change the comparison, the event itself is changed…

Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses,…

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do. If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both…

In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak. Post Views: 210