Promises and our best
There is a significant difference between, “I promise,” and “I’ll do my best.”
Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
Similar Posts
The paradox of self skepticism
If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So…
3 Questions About AI in Content: What? So What? Now What?
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession. Post Views: 354
How to Track and Analyze Your AI Traffic
But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this… Read more › Post Views: 149
Before You Start an AI Strategy, Make the Case To Stop
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing. Post Views: 302
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 292
If they know, they should tell us
Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illnesses that resulted. If the public had known, they would have made different choices. Car companies are required to report malfunctions and injuries to the government…