Promises and our best
There is a significant difference between, “I promise,” and “I’ll do my best.”
Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
There is a significant difference between, “I promise,” and “I’ll do my best.”
Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers…
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re…
Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal. Broken systems need your help precisely…
Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional…
Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect. Post Views: 310